Typography is more than just what fonts you use. Typography is everything that has to do with how text looks – such as font size, line length, color, and even more subtle things like the whitespace around a text. Good typography sets the tone of your written message and helps to reinforce its meaning and context.
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A lead paragraph is a short paragraph set in a larger font size that opens an article. The purpose of a lead paragraph is to give the reader a quick summary of the story and provide a hook to entice further reading.
Opening paragraphs often deserve some form of decorative type treatment to help draw the reader in. Two such methods are initial small caps and drop caps. These special type treatments serve to mark a clear beginning to an article and can add a sense of formality. Drop caps have a long history in typography, dating back to the earliest days of typesetting.
Paragraphs only need enough space below them to let the reader know they are starting on a new paragraph. Any more space than that is distracting and breaks up the flow of reading. White space is important, but you don’t want huge gaps all down your page.
Blockquotes are a great way to display and format quotations. Insert beautiful quotes.Martha Steward
Martha Steward
Paragraphs only need enough space below them to let the reader know they are starting on a new paragraph. Any more space than that is distracting and breaks up the flow of reading. White space is important, but you don’t want huge gaps all down your page.